According to The Seattle Times, Amazon has set it’s targets on “fake reviewers”, by filing a lawsuit in Seattle, Washington. Amazon says the 1,114 defendants, termed “John Does” as the company does not yet know their real names, are selling their review services, using Fiverr.com. These “reviewers”, guarantee positive reviews as well as a 5-star rating.
“While small in number, these reviews can significantly undermine the trust that consumers and the vast majority of sellers and manufacturers place in Amazon, which in turn tarnishes Amazon’s brand,” the technology giant said in its complaint, which was filed on Friday.
Amazon said it had conducted an investigation, which included purchasing fake customer reviews on Fiverr from people who promised 5-star ratings and offered to allow purchasers to write reviews. It said it had observed fake review sellers attempting to avoid detection by using multiple accounts from unique IP addresses.
At this time, Amazon is not going after Fiverr itself, but rather, after the individual users who are selling these fake reviews.
Note to Sellers
As a reminder, by using Dollar Deal Reviews for your product review needs, you’re getting honest and unbiased reviews. There is never any compensation provided to reviewers. All thoughts and opinions are 100% honest and based on each users experience with said product(s).
We cannot stress this enough, ALWAYS follow Amazon’s TOS (as well as FTC guideliness) and you’ll have nothing to worry about. Make sure to thoroughly research any source you’re interested in using, to ensure they’re not violating any of Amazon’s Prohibited Seller Activities.